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Bob Sudharshan Ratnarajah

Current Occupation:

CEO (Chief Enabling Officer) of Purpose with Profit Pty Ltd (PWP) – Enabling the growth of impact businesses through speaking, advisory and workshops. We help impact intermediaries grow their tribes.

Detailed CV:

At Purpose With Profit: We believe business as a force for good will come about when we achieve systems change – balancing people, planet and profit. This inspires our mission… To enable good business to scale, profitably. Purpose with Profit. Our social purpose takes this one step further… by enabling plant-based businesses to scale profitably, we will accelerate our vision for systems change.

For ambitious purpose-inspired leaders seeking expert support to scale their business profitably, we offer an impact-driven strategy and management consulting solution that balances purpose with profit. Ultimately, empowering you to build a resilient business that can scale its impact.

PWP works with business owners & leaders to lift engagement and maximise organic growth by focusing on the four pillars; Purpose, People, Planet strategies, and Profit.

These are now commonly referred to as Profit + ESG (Environment, Societal and Governance) in corporate settings. 

However, this matters from start-up to mature businesses that are looking to grow their business.

Why does it matter?

Adopting these approaches enables businesses to future proof their business with the rising conscious consumer. A large percentage of consumers now care as much about the 'why' of the brand and what it stands for, as much as what it does. It also makes it easier to hire and retain quality staff. Conscious consumer is also in your teams, investors, suppliers and community. 

About Bob Sudharshan Ratnarajah

Having created brands and worked at Virgin Mobile, Bob knows what it takes to embed the vision and values into an enterprise. Having founded & co-founded two not-for-profits, Bob has demonstrated the ability to gather and harness the power of groups through social innovation.

Bob has cultivated conceptual ideas through the evolutionary stages of development, thereby setting a foundation for tangible enterprises.

Having held large forums on community building topics of wellness, sustainability and building vibrant communities, Bob has woven a variety of interests together in the LOHAS (Lifestyles of Health and Sustainability) Sectors. These areas are keys to social impact.

A strategic business consultant with over 20 years of experience, Bob has worked with organisations in various scales, from start-ups to small, medium, and large multinationals, in Australia and the United Kingdom.  Bob understands the challenges and complexity a business endures at different stages of growth. Bob has bridged the gap between accounting to business operations and sales by growing the client base.

His experience spans many dynamic sectors like Telecommunications, Business Services, Hospitality, Biotechnology, Media, Health Start-ups, and most recently Vegan Food Businesses.

Bob has volunteered & supported a number of not-for-profits like 350.org, Blackdog, Greenups, Make Poverty History, Meat Free Week, Mindful in May, Tribal Warrior, Tamil Young Professionals Network and V Stars.

Qualifications:

• Bachelor of Commerce (Accounting) - UWS Sydney
• Process Communication Model
• Small Business Management Cert IV
• Training & Assessment Cert IV
• Project Management Prince 2
• Results Coaching (ICF Accredited)