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Michael Tate
Michael Tate is a sales and marketing executive with extensive experience in strategic alignment and sales enablement across diverse sectors. With a career highlighted by effective leadership and innovative growth strategies, Michael excels in transforming sales and marketing operations to enhance business efficiency and customer satisfaction. His mentorship is characterized by a pragmatic approach, focusing on integrating people, processes, and technology to drive business success. Michael's dedication to ethical leadership and safety, alongside his ability to develop and implement robust business strategies, makes him a valuable mentor for small business owners seeking sustainable growth and operational excellence.
Skills:
- Sales-
- Marketing-
- Management-
- Risk Management-
Industries:
- Manufacturing-
- Construction-
Spoken Languages:
State: Victoria
Primary Locations:
- Melbourne CBD-
- Melbourne East-
Mentoring available by:
- In Person, Face to Face in (Victoria) or by Phone and online
Current Occupation:
Managing Director - Impetus for Change - Consulting, Advisory, Coaching
Detailed CV:
Michael Tate is a sales and marketing executive with a solid background in strategic alignment, sales enablement, and customer experience management across diverse industries including industrial manufacturing, building construction, and consumer services. With over two decades of experience in high-level roles such as Sales Enablement & Customer Service Manager at Cheetham Salt and National Sales & Marketing Manager at Holcim Australia, Michael has a proven track record of driving profitable growth through innovative sales strategies and effective team leadership.
Michael's approach to mentorship is rooted in his extensive experience in aligning sales, marketing, and operational processes to enhance business efficiency and customer satisfaction. His leadership at Impetus for Change - Consulting, Advisory, Coaching demonstrates his capability in guiding businesses through transformational changes, ensuring that strategies are not only envisioned but effectively implemented. This is highlighted by his role in developing a global growth-focused sales culture for Shell, which significantly enhanced leadership behaviours and sales processes across multiple markets.
Michael's commitment to safety and ethical leadership, as evidenced during his tenure at Lubemobile Australia, where he led a dramatic turnaround in safety performance, reflects his broader commitment to sustainable business practices. His mentoring extends beyond business growth to encompass safety leadership, promoting a culture of integrity and accountability.
For small business owners, Michael offers a unique blend of strategic insight, operational expertise, and a commitment to developing people. His hands-on approach ensures that small businesses not only develop robust strategies but are also equipped to execute them effectively, fostering long-term growth and resilience in an ever-changing business landscape.
Qualifications:
- Bachelor of Commerce - Marketing
- Graduate Australian Institute of Company Directors (AICD)
- Member Sales Enablement Society
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